To our TRANSFORM community,

I want to share something special that I think you'll appreciate

Firstly, I just wanted to extend my sincerest gratitude for having chosen TRANSFORM to be part of your wellness journey. The team and I are here to support you every step of the way, and our mission is deeply rooted in empowering mothers, families and in turn shaping the future generations to come and without your support and trust in us, this wouldn’t be possible.

From the bottom of my heart, thank you for being part of this journey. Together, we’re not just transforming bodies—we’re transforming generations, and what I'm about to share with you is a true example of that and shaped my passion and the birth of TRANSFORM.

My earliest memories of movement and exercising is of my own mother.

Growing up, I distinctly remember watching my mum during her aerobics classes and sitting at the back of that class, I learnt what it looked like to care for yourself.

Unintentionally my mum placed this vision and planted the seed that would grow into what I have dedicated my life to now, and for that I am forever grateful.

She was not a fitness fanatic by any means but she did make time to commit to her weekly class; she was super busy, with four kids and a job but she made​ time for that fitness class.

Witnessing her commitment stood out to me and taught me that fitness is about much more than physical strength—it’s about self-respect, discipline, and building resilience.

That memory of watching her show up for herself showed me how powerful it is for children to witness their mums taking care of themselves.

That’s what drives me and why I’m so passionate about current campaign "Transform You, Inspire Them."

When you commit to your health and fitness, you’re not just changing your life, you’re setting an example for your children. They see your dedication and learn that health and wellness are priorities. Your journey is truly an inspiration! 

Together, we can change the world, one home at a time.

With gratitude,
Aaron McAllister
Founder, TRANSFORM by Fitaz
@mr.fitazfk